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The Top 10 Sales Articles of 2018

Understanding the Sales Force

I first wrote the Nutcracker article in 2010 and have reposted it for each of the past 8 years. My other tradition is to list the top articles of 2018 by popularity (views), engagement (comments), and my personal favorites so here we go:

Sales 274
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Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?

Understanding the Sales Force

But during a slow crawl back to respectability between 2010 and 2016, and soaring revenue during 2017-2018, the percentage of reps making quota has not only remained flat, but the percentage hasn't even returned to pre 2008 rates. This article attempts to explain why.

Quota 252
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SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018

SaaStr - Sales Strategy

Around 2010, the market got big enough ($30m in actual revenues) that it was organically doubling each year. From $30m in 2010 to $1000m in 2018 is a lot of growth. But $30m in 2010 doubles to $60m in 2011, to $120m in 2012, $240m in 2014, $480m in 2015, etc. It’s OK if you can only mostly see it early o n.

Scale 104
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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. She was being sold to. This is what brand ambassadorship looks like in the 21st century.

Hiring 246
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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226
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The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients

Hubspot Sales

How Fast Are Salespeople Churning in 2018? A 2018 report by the Bridge Group shows average rep tenure now sits at 1.5 In 2010 -- a mere eight years ago -- 44% of respondents reported an average sales tenure of more than three years. Well, a 2018 survey by Marc Wayshak reported only 17.6% Why Are Reps Actually Leaving?

Hiring 111
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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?