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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

Hiring 174
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. August 2011. April 2011. March 2011.

Pipeline 257
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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

Our take is that large companies are spending more than small companies on general advertising and other generic initiatives which may have less impact than content rich and personalized campaigns, giving the advantage to smaller firms. • The survey results can be found at: [link].

Buyer 40
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Selling in the New Gig Economy

Crunchbase

According to a Gallup study, about 36 percent of U.S. Since 2010, the number of gig workers has increased by 15 percent. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. workers derive some or all of their income through independent gigs.

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The Not-So-Fab Four

Sales and Marketing Management

Twenty to 30 years ago, the deal was that you went to school, studied hard and got a job. As a side note, the most valuable unicorn in my home state, Florida, is Magic Leap – a firm founded in 2010 that has raised $1.4 SMM: You state that, “It’s never been easier to be a billionaire, but it’s never been harder to be a millionaire.”

Facebook 149
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Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.