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The Top 10 Sales Articles of 2018

Understanding the Sales Force

The first is to repost my Nutcracker article - one of my most popular articles and by far, the most read article each December. I first wrote the Nutcracker article in 2010 and have reposted it for each of the past 8 years. Routines are familiar, we don't have to think about it, and it's predictable.

Sales 274
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The Nutcracker in 2020 and 3 Critical Year-End Lessons for Salespeople and Their Managers

Understanding the Sales Force

At the same time each year I repost a seasonal favorite, an article I first wrote in 2010 with 3 great sales lessons from the Nutcracker. Please read my original post because it's one of my best analogy articles ever! That is as true for the Nutcracker ballet as it is for my Nutcracker article.

Sales 317
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Top Kurlan Articles Debunking Sales Studies and Articles

Understanding the Sales Force

I have read an awful lot of studies and articles over the last several years and while most of them have merit, some of them are either dead wrong, or have drawn incorrect conclusions. CSO Insights - How Many Salespeople Made Quota in 2010? Harvard Business Review Article on Sales Leaves Me with Mixed Feelings.

Study 173
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Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?

Understanding the Sales Force

But during a slow crawl back to respectability between 2010 and 2016, and soaring revenue during 2017-2018, the percentage of reps making quota has not only remained flat, but the percentage hasn't even returned to pre 2008 rates. This article attempts to explain why.

Quota 252
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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Since 2010, there has been exponential growth in one essential area: hiring. ZoomInfo’s database also shows that, up until 2010, less than 500 companies had employees with the words “diversity” or “inclusivity” (D&I) in their title. Visit Medium to read the full article.

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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. She was being sold to. This is what brand ambassadorship looks like in the 21st century.

Hiring 246
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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. September 2009. August 2009.

Pipeline 215