The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

FEBRUARY 22, 2013

According to Jim, applying B2C persona concepts, where you name each buyer - Mike, Zoe, Geoff, and then describe key aspects about their life – their marital status, how many kids they have, the house they own, cars they drive, - this is less than applicable to your B2B sales and marketing efforts.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 60

Social Media ROI Media B2C 60

Close.io

DECEMBER 10, 2018

Looking for the perfect tools to manage leads and convert more prospects into customers? Bonus: 7 game-changing sales prospecting tools you need (today). To fill those holes, utilize technographic research tools like Datanyze to identify any competitive products your lead may be using. free for 14 days.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Close.io

DECEMBER 10, 2018

Looking for the perfect tools to manage leads and convert more prospects into customers? Bonus: 7 game-changing sales prospecting tools you need (today). To fill those holes, utilize technographic research tools like Datanyze to identify any competitive products your lead may be using. free for 14 days.

Lead Rank 80

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 80

SBI

FEBRUARY 3, 2021

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. Their Sales Development Landscape is a great resource for finding tools and services for SDR organizations. [1] 1] They can also sell to B2C but B2B has to be a primary focus. [2] Nancy Nardin Founder, Smart Selling Tools.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Artesian Solutions

MAY 10, 2018

In a saturated market with B2B customer expectations rising to B2C levels, it’s never been more important for you to position yourself as a valuable resource, and your ability to add value at every pass is vital to staying relevant. To give you a real world example from our own customer base.

Marketing 40

Marketing Lead Rank Competition How To 40

Hyper-Connected Selling

JANUARY 9, 2018

The path to success that worked in 1990 or 2000 (or even 2010) isn’t going to work in 2020, and it’s not going to work today. In B2B settings there are more people involved in the buying process and there are more options for B2C consumers than ever before. This is the landscape that the Sales Sherpa has to navigate.

Hiring 64

Hiring Decision Maker Call-back Lead Rank 64

LeadFuze

AUGUST 5, 2021

Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. Sales Technology Blog (Smart Selling Tools).

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98