The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Pointclear

SEPTEMBER 27, 2012

New marketing channels. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Social media integration. Making sense of all the data now available.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

OCTOBER 5, 2010

As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. Simple profile information such as industry, location and size can be used to promote relevant case studies.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

The ROI Guy

JULY 7, 2010

So are the leading characteristics for sales and marketing in 2010. The original Forrester study and commentary can be found at: [link]. Sales cycles are extended, more stakeholders are involved in each decision, and more competitors seem to be invited into every deal.

Microsoft 40

Microsoft Vendor How To Sales Enablement 40

Gong.io

JULY 13, 2022

Make sure to include case studies and other relevant references to support your presentation. Gong analyzes customer-facing interactions across multiple channels, so you can see how the methodology is actually playing out in real sales conversations. Image Source ). They’re taking on a huge risk by changing the status quo.

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

Close.io

DECEMBER 3, 2019

The final section sums up how to sound smart, stay motivated , and concludes with a case study on smart calls. Overall it’s a great resource to learn successful prospecting across multiple channels. Author : Douglas Stone, Bruce Patton, and Sheila Heen Published : November 2, 2010. The Complete Idiot's Guide to Cold Calling.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Gartner CIO Study Highlights Need for Outcome-Base. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Updated Alinean Social Media ROI Calculator - New.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

SugarCRM

JANUARY 10, 2018

In 2010, a 23 year “hip-hop violinist” reached the quarter finals on America’s got Talent only to be told that: “You’re not untalented, but you’re not good enough…” – Piers Morgan. Shortly after being eliminated from America’s Got Talent, she began making music videos regularly for her Youtube channel. You need to be in a group.

Film 45

Film Distribution SugarCRM Video 45

The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Gartner CIO Study Highlights Need for Outcome-Base. Updated Alinean Social Media ROI Calculator - New.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Gartner CIO Study Highlights Need for Outcome-Base. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Hacker

SEPTEMBER 8, 2020

First of all, quality conversations, down from eight on average in 2010 to five. in 2010, now near 10. ” Those are okay if they’re accompanied with some value, with a great article that you think would be interesting for that person, with a case study, with a white paper. Attempts per prospect, up from 4.7

Meeting 71

Meeting Top of Funnel Outbound How To 71

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Gartner CIO Study Highlights Need for Outcome-Base. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Gartner CIO Study Highlights Need for Outcome-Base. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

ROI 40

ROI Social Media Analysis Microsoft 40

Partners in Excellence

FEBRUARY 24, 2022

“Exclusive Data: US Study Showcases Student Coding Skills Gap” Again, an important topic, but not one I spend any time thinking about. We are not a channel partner to these companies. Automating Stupidity Thank You And Best Wishes For 2010! Clearly their agency doesn’t understand the concept of an ICP.

Ideal Customer Profile 95

Ideal Customer Profile Promotion Hiring Segment 95

OnePageCRM

MARCH 8, 2017

Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). Price Anchoring. What should we price it at?” asked Jobs. “If What to do if a prospect asks for a discount.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Lessonly

JULY 8, 2020

A classic, collaborative study Carnegie Mellon University, Union College, and MIT ran back in 2010 looked at how 700 people worked in small groups. We’re working together to make Lessonly the strongest, most intuitive, helpful tool it can be for our customers, and a company our employees are proud to work for.

Groups 47

Groups Exercises Call-back Intent 47

OpenSymmetry

APRIL 27, 2016

Understanding the Longer Term Picture – In terms of market changes including the search for greater efficiency, regulatory pressures, the need to respond quickly to changing market places and the imperative to drive sales channel effectiveness. Greater than 90% improved accuracy of payments [2].

Compensation 40

Compensation Incentives Incentive Government 40

OnePageCRM

MARCH 8, 2017

Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). Price Anchoring. What should we price it at?” asked Jobs. “If What to do if a prospect asks for a discount.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Sales Training Advice

JULY 14, 2010

To get attention and be memorable in the eyes of prospects and clients, you need to leverage several media channels at once. I recently read a study that found that in 2010, 80% of tradeshows leads never get a follow up. Trash your current follow-up system and invest in a multistep approach that uses multiple channels (e.g.,

Cold Calling 67

Cold Calling Face-to-face Social Media Referrals 67

Hyper-Connected Selling

JANUARY 9, 2018

The path to success that worked in 1990 or 2000 (or even 2010) isn’t going to work in 2020, and it’s not going to work today. Studies show that the more information we have, t he harder it is to make decisions. Reach out through text or social media channels. Manage Complexity. Execute: Pick up the phone.

Hiring 64

Hiring Decision Maker Lead Rank Lead Scoring 64

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

Pipeliner

APRIL 4, 2018

In its 2016 annual report , 21st Century Fox, parent company of Fox News, wrote, “The Fox News Channel, under new leadership, is stronger than ever, and is on track to have its highest rated year in its 20-year history. Across hundreds of studies, there is no evidence that companies that maximize shareholder value are more profitable.”.

Revenue 66

Revenue Company Epiphany Advertising 66