Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
Pointclear
SEPTEMBER 29, 2015
Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Instead of companies with 100 prospects world-wide using it, the IP-based targeting can, through software and a little manual labor, be applied to companies with a much larger total available marketplace (TAM).
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