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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Source: ZoomInfo.

Loyalty 226
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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

2010 Sales Strategies. According to the Bureau of Labor Statistics , from 2008 to 2010 consumer spending decreased in the areas of food, housing, entertainment, personal insurance, pensions, apparel, and services. In 2010, 7.2% Now, it’s time to do the 10-year challenge with your sales strategy. Beginning to embrace technology.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Since 2010, there has been exponential growth in one essential area: hiring. New data from ZoomInfo shows that over the last five years, there has been a 113% increase in execs with diversity and inclusion titles, and nearly 40% of Fortune 500 companies have on-boarded an executive focused on the issue. Figure 1: Around 39.4%

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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. She was being sold to. This is what brand ambassadorship looks like in the 21st century.

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Need a New Data Solution now that Data.com is Done?

Lead411

The company formerly known as Jigsaw was acquired by Salesforce in 2010 for 142M. Since 2010 the desire for more accurate data has forced crowd sourcing companies like Data.com to the way side. The post <h1>Need a New Data Solution now that Data.com is Done?</h1> As of May 4th, 2019, Data.com is no longer.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. The results of the data are astoundingly clear.

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Most Recent Motivation Data Revealed

Braveheart Sales

But the most recent data revealed by Objective Management group on 493,000 salespeople tells a different story. The data shows that only 10% are extrinsically motivated (which would include money, rewards, and public recognition). Latest Data. These stats are hot off the presses – just updated with 2018 data.