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The Sales Assessment Client Who Didn't Renew after All These Years

Understanding the Sales Force

He had a license to use OMG's Sales Candidate Assessments and, as most clients do, had renewed it each year. When we met for breakfast recently, he told me that he had a new VP of Sales and would not be renewing his license this year. Recommended" is not a license to automatically hire without further due diligence.

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