Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Another problem area is coverage.

Resources 160

Resources Marketing B2B Study 160

Sales and Marketing Management

MARCH 4, 2018

What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. But awareness and action are two different things. What to do?

Customer Service 286

Customer Service Retention Hiring Account 286

Pointclear

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

Aprimo 199

Aprimo Aprimo Marketo PointClear 199

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 162

Social Media Media Revenue Scale 162

Sales and Marketing Management

NOVEMBER 9, 2014

And this is an improvement from Gallup’s workplace assessment study in 2009-2010, which showed that only 11 percent of the work force was engaged! And this is an improvement from Gallup’s workplace assessment study in 2009-2010, which showed that only 11 percent of the work force was engaged! read more'

Report 149

Report Study Motivation 149

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Study 53

Study Strategy Marketing Lead Rank 53

The Sales Hunter

JANUARY 30, 2012

Guest post Monday brings us Jeff Beals , an award-winning author who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. What’s your area of self marketing expertise? I studied the local marketplace. December 2010.

Motivation 155

Motivation Real Estate Hiring Construction 155

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

The Pipeline

JANUARY 16, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Buyer 40

Buyer Marketing Survey Comparison 40

The Pipeline

OCTOBER 5, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

No More Cold Calling

JANUARY 12, 2017

Did you study really hard in school? But we all studied to take tests about facts and figures. We studied in high school to ace the SAT. We studied in college to get top grades. Studying was a discipline. Most of us don’t remember much of what we studied in school. Some of us probably did more than others.

Sales Management 120

Sales Management Knowledge Base Study Cold Calling 120

The Pipeline

AUGUST 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. August 2011. April 2011. March 2011. February 2011.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. As a salesperson and respectful human-being I feel it is my duty to share the Gartner Study with my competitors. When Sales Met Marketing.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

SBI Growth

OCTOBER 28, 2012

This post is for the marketing leader trying to bootstrap their department. Can you automatically manage the targeting, timing and content of your outbound marketing messages? Today’s marketing leader can no longer afford to emphasize lead volume over lead quality. If you answered No to any of these, you have a technology issue.

Lead Generation 317

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 317

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The Pipeline

AUGUST 12, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Good ideas need a home and you’ve built a great sales library with an abundance of study rooms. When Sales Met Marketing. August 2011.

Pipeline 257

Pipeline Hoovers Customer Twitter 257

Score More Sales

SEPTEMBER 5, 2012

I met Trish Bertuzzi in 2010. Trish Bertuzzi has set a standard in research and factual study of B2B Inside Sales, and is top thought leader for it. Lori Richardson speaks, writes, and trains on sales strategies for B2B mid-market technology front-line sales teams. Lori, Trish, and Jill August, 2012.

How To 284

How To B2B Intent Inside Sales 284

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. Since 2010, the number of gig workers has increased by 15 percent. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. Marketers Like The Letter C. While the U.S.

Penetration 134

Penetration Segment Demographics Benefit 134

Salesmate

AUGUST 6, 2020

Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. Enter smarketing.

Sales Qualified Lead 129

Sales Qualified Lead Top of Funnel Follow-up Lead Rank 129

Hubspot Sales

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. I know that shift can feel daunting.

Hubspot 84

Hubspot B2C Consumer B2B 84

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012. And the increase shows no signs of abating. You Decide.

Marketing 65

Marketing Decision Maker ROI Proposal 65

HeavyHitter Sales

NOVEMBER 5, 2010

» November 05, 2010. End the Sales & Marketing War-Harvard Business Review. Here’s one of my recent Harvard Business Review articles about synchronizing sales and marketing. Their sales and marketing efforts are at odds. Meanwhile, the sales department always says it needs something else from marketing.

Marketing 113

Marketing Lead Rank Lead Scoring Sales Cycle 113

Understanding the Sales Force

NOVEMBER 27, 2013

Understanding the Sales Force by Dave Kurlan One of the findings in the most recent Sales Performance Optimization Study , from CSO Insights, revealed that the win rate for deals has reached an all-time low. That has to include 2008-2010 when the economy was really in the tank. Does that surprise you? Are salespeople less effective ?

Travel 251

Travel Decision Maker Insurance Insurance 251

The ROI Guy

JULY 11, 2011

The study reveals that CFOs have more influence than many would expect - authorizing 26% of all IT investments. Marketers and sales professionals can help arm the CIO for success, providing content to help them sell to executives and business stakeholders. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing ROI Proposal Survey 89

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77

Bernadette McClelland

AUGUST 16, 2016

You decide to study and undertake a Diploma. It happened in Long Beach, Calif, in 2010 as I began a journey as APAC coach for Anthony Robbins, coaching his clients across 12 countries. So, imagine this! You are someone who walks your talk – so by becoming a coach, it makes sense that you, too, get a coach. You now get it!

Face-to-face 150

Face-to-face Lead Rank Coaching Call-back 150

Highspot

SEPTEMBER 10, 2020

Additionally, these programs can help reduce turnover: A 2019 Work Institute study found that turnover due to a lack of growth and development opportunities has increased 170% since 2010 — making it a top reason employees leave their jobs. times more likely to hit their performance targets. Encourage cross-functional learning.

Sales Talent 69

Sales Talent Pipeline Scale Hiring 69

Increase Sales

JANUARY 1, 2012

Additionally when reviewing the goals for my business, I was very pleased to see the growth in my marketing efforts and how that supported the revenue increase. A study by the Marketing Profs reaffirmed this approach of content marketing is now being further adopted by B2B businesses. Another benchmark I use is my name.

Infusion 88

Infusion Penetration Education Distribution 88

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

Case Study 69

Case Study Marketing Proposal Hiring 69

A Sales Guy

NOVEMBER 8, 2012

He creates new and untested approaches to selling based on what we sees the market and then evaluates them for success. A 2010 study showed that mastery orientation related to good GPA attainment, where performance orientation did not. He continually evaluates and assesses his approach to sales and each sale in general.

Motivation 112

Motivation Quota Study Intent 112

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Good overview in this article regarding the recovery and where investments are being made for 2010: [link].

Campaigns 40

Campaigns Government Marketing Forecasting 40

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.”

Case Study 40

Case Study Marketing Buying Cycle Ideal Customer Profile 40