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Top Kurlan Articles Debunking Sales Studies and Articles

Understanding the Sales Force

I have read an awful lot of studies and articles over the last several years and while most of them have merit, some of them are either dead wrong, or have drawn incorrect conclusions. Accenture CSO Insights – Sales Optimization Study. Harvard Business Review Revealing Study of Salespeople Makes News.

Study 173
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The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

Media 233
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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

Hiring 174
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Book Review: The Challenger Sale | Sales Motivation and Sales.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. In the book, the authors reveal the findings from their extensive studies regarding the sales process. Their study breaks salespeople into 5 distinct categories and one of them is “the challenger.” prospecting. December 2010.

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9 Sales Motivation Ideas You Can Use NOW | Sales Motivation and.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Studies have shown people who are thankful and complimentary of others have a much better outlook of their own situations. prospecting. December 2010. November 2010. October 2010. September 2010. August 2010.

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6 Tips to Jump Start 2012 Sales Now | Sales Motivation and Sales.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Make it a commitment to be aggressive in getting key information out to customers and prospects that will keep your name in front of them. Best thing of all is many times it means the customer or prospect will call you to do business.

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4 Reasons I Don’t Pay for Referrals

No More Cold Calling

For a 2010 report from the Wharton School of Business, researchers Christophe Van den Bulte, Bernd Skiera, and Philipp Schmitt studied data that an anonymous German bank gathered on nearly 10,000 of its customers over 33 months. They point to several studies that illustrate the shortfalls of incentivized referrals.

Referrals 245