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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? But unless you’re directly working on AI, your ideas of AI likely come from watching IBM Watson beat the Jeopardy world champions in 2011 – or when, in 2016, Google’s AlphaGo defeated a world champion at the ancient Chinese game of Go.

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How to Make the Perfect Follow-Up Sales Call in 2018

Hubspot Sales

If you’re in sales, you’ve likely seen the 2011 “ Lead Response Management Study. ” And has the data changed since 2011’s groundbreaking study? I’ll do my best to answer those questions below, as we dissect the perfect follow-up call for salespeople in 2018. A 2018 InsideSales.com test seems to support this data -- kind of.

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SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018

SaaStr - Sales Strategy

From $30m in 2010 to $1000m in 2018 is a lot of growth. But $30m in 2010 doubles to $60m in 2011, to $120m in 2012, $240m in 2014, $480m in 2015, etc. But $30m in 2010 doubles to $60m in 2011, to $120m in 2012, $240m in 2014, $480m in 2015, etc. But even then, the top vendors didn’t know it would be this big.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Mobile Devices Make Loyalty Immediate (2011-present). Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign. Here are some examples of shame marketing campaigns: 1.

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