article thumbnail

What’s the Scoop? June 10, 2022

Zoominfo

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Gassing you up? Ford has reached a $19.2

Hiring 130
article thumbnail

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign. Are you a marketer looking for a quick and dirty way to boost sales?

Loyalty 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

article thumbnail

Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

Dec 19, 2011. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

article thumbnail

Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

Sage 58
article thumbnail

Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

Eloqua 51
article thumbnail

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Other leading content providers such as Olgilvy Advertising and CMO.com agree. July 29th, 2011. July 29th, 2011. July 29th, 2011.