The ROI Guy
APRIL 7, 2011
According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.
Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. More information and links in the blog. Connect with Paul on Twitter: @pgillin.
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Zoominfo
OCTOBER 31, 2018
According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. Improve content quality. PointBlank SEO.
The Pipeline
AUGUST 12, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Hot pursuit of a career in advertising landed Carol Doane a job in one of the largest newspapers in Washington State. August 12th, 2011. May 2010.
SBI Growth
SEPTEMBER 9, 2012
I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Acquiring content writing as skill for your team cannot be done the same way other skills have been added. Fast forward to 2012 and the buying process is radically different.
Sales Hacker
MARCH 3, 2020
I wanted to get to the heart of the digital ecosystem but didn’t want to sell advertising anymore. I decided to study international business and French. My goal was to move to France after studying abroad there. (I’m I liked advertising and was able to create new revenue and get some advertisers on board.
No More Cold Calling
JANUARY 8, 2015
Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. But the same study shows that people should be making eye contact 60 to 70 percent of the time to create a sense of emotional connection.
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