article thumbnail

4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Like at the start of a new year.

Trends 180
article thumbnail

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

article thumbnail

The Secret to Predictable Growth through Building a Personal Brand

Alice Heiman

She started posting on LinkedIn in 2011, leading to recognition and a promotion. Watch the podcast below or on our YouTube channel. Samantha McKenna, a former employee of On24, was recruited by LinkedIn for her mastery of building a powerful brand on the platform. She taught her team to track job changes on LinkedIn and stay in touch.

Scale 124
article thumbnail

Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

article thumbnail

How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

And, while down from its peak in 2011, over 1.5 An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. The average time to open an SMS message is 90 seconds. Let’s dig in.

Marketing 177
article thumbnail

78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196