How SMS Can Elevate Your Marketing Programs
Sales and Marketing Management
AUGUST 21, 2020
And, while down from its peak in 2011, over 1.5 So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. Let’s dig in. How Does SMS Work?
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