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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Nelson Gilliat: The predictable revenue model is a B2B marketing and sales playbook from the early 2000s that Aaron Ross popularized in his 2011 book called The Predictable Revenue Model. Sam Jacobs: When you say the predictable revenue model, tell us what you mean. Essentially it was based on his time at Salesforce.