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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. So stop calling everyone and everything a lead.

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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. At that time we had one client that depended almost exclusively on webinars and telephone follow-up to drive leads (they also had a relatively generous/loose lead definition).

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Metrics to Drive Lead Generation Performance

Pointclear

Most B2B lead generation marketers are reporting performance metrics to senior executives but the portion also reporting financial contribution metrics are more likely to be outgrowing their competitors. Marketing strategies improve with better insight into lead conversion to opportunities, sales and revenue.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Marketing and sales leaders can end the struggle to produce content for Lead Generation. Prospects are researching solutions without the sales rep until late in the buying process (According to a 2011 Sale Research Council study, 57% of a consumer’s buying process happens without a rep being present). The answer is simple.

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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Top Sales & Marketing Awards 2011. B2B Lead Generation Blog. For Email Newsletters you can trust. February 2012. January 2012.

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2011 Top Sales & Marketing Awards Nominations

Pointclear

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. Now in its second year, the Top Sales & Marketing Awards combine peer voting with a judging panel of industry experts to recognize leading sales and marketing books, articles, thought leaders, solutions, resources and tools.

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Kevin Bacon and a Unique Way to Crush Lead Generation

No More Cold Calling

Finding those connections is key to lead generation and getting referrals. A 2011 study by Facebook and the University of Milan, which mined data from the social media site’s 721 million active users, found that the number of intermediate links between two strangers—or “degrees of separation”—is now only 4.74.