How BMW Would Have Benefited from Social Selling
SBI Growth
JULY 23, 2013
Sales cycles that begin with an online referral are closing more rapidly. You can avoid commoditization and grow your margins. Corporate Communications sees inherent risk in mobilizing a social sales force. On April 18 th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people.
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