article thumbnail

4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Follwer her on Twitter @marketingprofs. Why is that?

Trends 180
article thumbnail

How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

And, while down from its peak in 2011, over 1.5 So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email.

Marketing 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

article thumbnail

Is Your Marketing Message Just Noise?

SBI Growth

Two years have passed since the SEC published its Customer Purchase Decision Timeline study. In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? Marketers must stay relevant.

Marketing 310
article thumbnail

The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

article thumbnail

Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. And Advantage leisure director Julia Lo-Bue Said accused the cruise lines'' new head of sales Chris Truscott of failing to understand his market. This is a story of how a bad comp plan can ruin a sales force. So he cut the commission rate in half.

article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?