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Marketing Automation Software that Delivers the Most Data Wins!

Pointclear

Software programs that explain the most data, verified by the most evidence, are better than those that do not. CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Is it really that simple?

Software 205
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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.

Trends 180
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Heavy Hitter Sales Blog: Best New Sales Book of 2011

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

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New for 2011: Sales and Marketing Software Buyer’s Guides

SBI

And there are plenty of software tools to make the job easier. If you’re one who has vowed to take charge in 2011 and deploy the right tools to get the job done, we want to help. We are publishing a long list of sales and marketing software buyer’s guides throughout 2011. Next Gen CRM Buyer’s Guide.

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Heavy Hitter Sales Blog: IT Sales Strategy: Software, SaaS.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Software 103
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5 rules for authentic B2B branding

Sales and Marketing Management

Teaser: As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 billion in 2011. billion in 2011. read more'

B2B 214
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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

If our daily shopping habits are any indication, and also based on what is so frequently written by digital marketers and many software companies in the martech environment, then purchase habits have changed dramatically.