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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised.   Overall, 2012 was a feast or famine year for many salespeople. They hire consultants to verify that they are making the right decisions. Other Steve W.

Study 146
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How Timing Is Everything in Social Media Marketing

Increase Sales

When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Learn the other two during this FREE webinar, The 3 Dirty Words in Business , on Thursday, December 6, 2012 from 12-12:30pm CST. The first 10 minutes account for 32.2%

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Fast forward to 2012 and the buying process is radically different. Acquiring content writing as skill for your team cannot be done the same way other skills have been added.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. Now for the first time, that’s becoming possible.

CRM 178
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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. Now for the first time, that’s becoming possible.

CRM 133
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How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

For example, in 2004, 20% of all American advertisements featured a celebrity. By 2012 the number dropped to 9%. Alternatively, a 2014 study discovered close to 70% of millennials were more inclined to purchase a product after seeing it on a friend’s social media page. In its place? Peer-to-peer influence.