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Enabling Better Decision Making: The greatest Big Data challenge

Brian Vellmure

The sudden presentation of varying sizes, patterns, colors, and prices were overwhelming the underdeveloped analytical part of her brain. Several years ago, my wife and I ran out of toothpaste in a remote part of small Southeast Asian country.

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Exploring new frontiers of real time customer feedback

Brian Vellmure

Text Analytics allows companies to sort through vast amounts of unstructured feedback to surface patterns and themes captured in hundreds, or thousands, or even millions of conversations about your organization. This post is on behalf of the CIO Collaboration Network and Avaya.

Challenges Transitioning to Universal Analytics

Software Business Blog

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta – it’s set and ready to go – the question is, are you? How is Universal Analytics Different?

Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

Brian Vellmure

“ Big Data, Analytics, and Insights. Analytics investments are finding a sweet spot tying the increased focus on customers to the ability to harness insights from data. Courtesy of Jay Cross [link].

Dumbing it Down: 5 Secrets to Getting Smart People to Buy

Smart Selling Tools

For example, don’t refer to your product as a ‘predictive analytics solution’, if what it does – from the buyer’s perspective – is to identify the right person to call.

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The Digitization of Human Interactions: From Long Tail to Mass.

Brian Vellmure

March 9, 2012. February 13, 2012 By brianvellmure 16 Comments. According to a 2012 study by the Content Marketing Institute ; 90% of B2B marketers do some kind of content marketing whether they realize it or not, and. ANALYTICS PLAYING A BIGGER ROLE EVERYWHERE.

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Guest Article: “The Five Golden Rules of Boosting Sales Rep Productivity,” by Nancy Nardin

Sales and Management Blog

Consider using a tool like Cloud9 Analytics that allows you direct and invaluable insight into the pipeline, as well as enhanced predictive performance analysis. Five Golden Rules for Boosting Sales Rep Productivity. by Nancy Nardin. Sales software tools can transform the means and methods by which a sales rep’s productivity is not only measured, but calibrated.

Five Golden Rules for Boosting Sales Rep Productivity

Smart Selling Tools

Consider using a tool like Cloud9 Analytics that allows you direct and invaluable insight into the pipeline, as well as enhanced predictive performance analysis. Sales software tools can transform the means and methods by which a sales rep’s productivity is not only measured, but calibrated. However, sales leaders should not be quick to take hold of the misguided notion that tools alone will provide all the right answers.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results.

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Moneyball: Sales Performance by the Numbers

Sales Benchmark Index

Employ the old Give-Get strategy to negotiate more coaching, training and metric-based analytics. Actually, this article isn’t about your standard numbers. We won’t touch on revenue, percentage of quota, customer retention, etc.

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

Pointclear

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Pointclear

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results.

Can Your 1.0 Talent Succeed in a Sales 2.0 World?

Sales Benchmark Index

Framework for Predictive HR Analytics. Every organization is different, but the need for predictive analytics is common. It can be challenging to select the "critical few" analytics and customize them. Finish up 2012 with your current metrics and then implement a clean slate for 2013. B2B Sales organizations are rapidly transforming to compete in the world of Sales 2.0. The technologies and strategies are revolutionary. But will the sales talent keep pace?

Guest Post: Insight for More Excellent Sales Management in 2013

Jonathan Farrington

Conference, the ability to combine analytics with coaching holds unprecedented opportunities for sales managers to build more effective and productive sales teams that generate higher revenue.

Top 10 Marketing Trends for 2012 - Think customers: The 1to1 Blog

The 1to1 Media Blog

Data Analytics. Data Analytics. Topic: Top 10 Marketing Trends for 2012. Top 10 Marketing Trends for 2012. I look for this trend to continue in 2012 as marketers continue to face tight budgets and increased demand to show ROI. In a recent interactive marketing forecast, Forrester predicted that email spending will continue to grow by 10 percent during the next several years, but marketers will focus their campaigns more using analytics. 1to1 Magazine.

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Embracing Analytics to Improve the Customer Service Experience

The 1to1 Media Blog

But one thing that does unite the Las Vegas Valley Water District and FedEx is their respective passion for using customer analytics to improve the customer service experience. Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends Gartner & 1to1 Media CRM Excellence Awards analyticsatwork customerservicebestpractices gartner1to1mediacrmexcellenceawards

Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections.

Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections.

3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s where Avangate Analytics MiniBible V3.0

3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s where Avangate Analytics MiniBible V3.0

Landing Pages Without The Wait – Unbounce

Fill the Funnel

3rd Party Integration With editing, publishing, testing and analytics built right into Unbounce you can run your whole campaign from a centralized place. Theyve already hooked in MailChimp , Google Analytics , Salesforce , Hubspot and more. Sales is a fast-paced environment.

The Twelve Most Persuasive Words You Can Use When Delivering a Presentation

Jonathan Farrington

This enables the audience to think through the concepts you are about to present and formulate them in an analytical way. - I was recently asked if presentation skills had become obsolete – because so much business is conducted online.

Optimizing the Full Spectrum of Customer Interactions

Brian Vellmure

Make no mistake, the research and analytics to undertake such an effort would be significant. This post is on behalf of the CIO Collaboration Network and Avaya.

Go Google Me – An Interview with Fred McMurray

Increase Sales

Using ISP analytics is probably better than Google analytics. “Go Google Me” probably should be the mantra of Fred McMurray with three daughters and no sons. Beyond his 23,000 Twitter followers, his thousands of LinkedIn first degree connections, this gentleman truly demonstrates how to effectively integrate social media into any marketing plan.

One Chart to Compel the CSO to Implement Your Sales Strategy

Sales Benchmark Index

It is a mix between an Excel chart and PowerPoint presentation and can be found in Google Analytics. “Businesses are idea marketplaces where business managers compete for attention, budget and headcount by selling their idea.

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5 Essentials for Voice of the Customer Success - Think customers.

The 1to1 Media Blog

Data Analytics. Data Analytics. In fact, the balance of 2012 will see an increase in the impact of VoC strategies on customer engagement and loyalty. Indirect feedback makes text analytics a must-have - "Unstructured" or "indirect" data is everywhere now. Text analytics is a must-have in 2012 if your company wants to find the customer voice needle in the unstructured data haystack. 2012 is going to be an exciting year for voice of the customer leaders.

4 Reasons Why CMO’s Should Care About Buyer Personas Today

Sales Benchmark Index

Top Heavy on Analytics. Your are trying to makes sense of the slides of analytical data provided by your marketing operations manager. The rise of analytics comes with many promises that you are going to know everything you need to develop a marketing strategy.

Marketers Want to Strengthen Their Social Media Strategy in 2012.

The 1to1 Media Blog

Data Analytics. Data Analytics. Topic: Marketers Want to Strengthen Their Social Media Strategy in 2012. Marketers Want to Strengthen Their Social Media Strategy in 2012. What remains of the holidays are the resolutions to be better in 2012. According to Nolan, social media will also have a greater role in the call center environment in 2012. By Cynthia Clark on January 12 2012 05:56 AM. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors.

How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). © 2012 – 2013, VR Marketing Blog. The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog.

13 Tools to Create and Share Your Presentations

Fill the Funnel

If you opt for one of the paid plans, you are also able to capture leads from those that have viewed your slides, as well as review the detailed analytics so that you know which presentations are striking a chord with your audience. Analytics are also available for your review as you desire.

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The Danger Of Big Data

The 1to1 Media Blog

Customer Experience Customer Strategy Data Analytics allegiance bigdata customersentiment ethnography forresterA couple of months ago, I spoke at a conference in Las Vegas. Immediately before my talk, two advertising execs, one a professed quant geek and the other a "creative," spoke about how their agencies rely less on hunches these days and more on quantitative data to drive emotional relevance between their clients and consumers. "We

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The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

The 1to1 Media Blog

Data Analytics. Data Analytics. The dawn of a new year often marks a spate of leadership changes within many companies and 2012 is no exception. By Tom Hoffman on February 7 2012 09:08 AM. Whats Trending for Marketing in 2012. Data Analytics. The dawn of a new year often marks a spate of leadership changes within many companies and 2012 is no exception. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions.

Why Technology Can't Solve Sales Problems All By Itself

Sales Benchmark Index

Through 2012, 80% of organizations will struggle to recruit the talent required to meet their business analytics objectives,” according to Gartner. Gartner “How to Leverage Advanced Analytics for Strategy Maps”, Christopher Iervolino, 17 February 2012

Customer Experience Excellence Is Exceedingly Rare - Think.

The 1to1 Media Blog

Data Analytics. Data Analytics. Today we published Forresters Customer Experience Index, 2012 (CXi). Interestingly, there was a steep drop in the percentage of companies that earned "excellent" scores this year: only 3 percent of brands made the cut in 2012 compared to 6 percent last year. Five brands raised their 2012 CXi scores by 10 points or more over last year, led by a whopping 17 point increase from Wyndham Hotels and Resorts. 1to1 Magazine. Issues.

Companies Measured by a New Important Customer Metric: Forgiveness

The 1to1 Media Blog

The 2012 ratings asked 10,000 U.S. Customer Experience Data Analytics customerdata customerexperienceThe Temkin Group recently released its second annual "Forgiveness" rankings of companies in a variety of industries. This measures a customer's likelihood to forgive a company for making a mistake. consumers to rank 206 companies from 18 industries. Not surprisingly, many famous customer-focused companies found their way to the top of the list.

Three Things VoC Leaders Need to Pursue in 2012 - Think.

The 1to1 Media Blog

Data Analytics. Data Analytics. Topic: Three Things VoC Leaders Need to Pursue in 2012. Three Things VoC Leaders Need to Pursue in 2012. In 2012 firms need to start examining and optimizing entire customer journeys, not just individual interactions. In 2012 VoC leaders need to increase their day-to-day influence among employees at multiple tiers, including in the back office, as well as among third parties. By Guest Blogger on January 5 2012 02:00 PM.

If Technology is Not the Answer to Solving Sales Problems, What Is?

Sales Benchmark Index

Through 2012, 80% of organizations will struggle to recruit the talent required to meet their business analytics objectives,” according to Gartner. Gartner “How to Leverage Advanced Analytics for Strategy Maps”, Christopher Iervolino, 17 February 2012

Make Data Scientists Your New Best Friends

Babette Ten Haken

A recent Forbes article cites an MIT Sloan Management Review study which found that only one in 5 organizations polled have changed their hiring strategy to attract and retain data scientists and analytics assets. or the Fourth Industrial Revolution in 2011 and 2012, the job market for data scientists grew 15,000%, with approximately 140,000 open data scientist positions posted in 2013. Data scientists are my new best friends. I strongly suggest they become yours, as well.

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Know Your Customer

Score More Sales

2) Drive capture and use of customer insights – focus on the right analytics for answers. Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer.

How Timing Is Everything in Social Media Marketing

Increase Sales

When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. This is why it is critical to use analytics for website traffic especially if you are directing traffic back to your website or if your blog is also included in your social media marketing. Learn the other two during this FREE webinar, The 3 Dirty Words in Business , on Thursday, December 6, 2012 from 12-12:30pm CST.