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The Case for Smarter CRM in 2013

Score More Sales

In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Create goals for your business processes – CRM use is no exception.

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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform. Each interaction your sales team has with a prospect is valuable! Learn how to improve your sales discovery by listening to this episode of Sales Talk for CEOs.

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Your 2012 Sales Plan

Your Sales Management Guru

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 5.1.1 Channel strategy (link to Sales Strategy player). offerings in 2011? capability in 2011?

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.

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What is the State of Marketing in 2013

Score More Sales

Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? I love this, because it ties in with my strong belief that companies have not optimized CRM to do this – and yet the most successful companies have. times Gross Profit growth and 2.4 times greater stock price.

Marketing 241