SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth
Pointclear
MAY 29, 2012
Marketing automation can be used to sell education and services (client buys XYZ Class 101, automatically gets offered XYZ Class 201 in four weeks). Synchronize the client/prospect/employee experience across all channels. Educational and fun. Marry the art and science of marketing. Well worth the fee. Food was great!
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