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A Customer-Success Driven Sales Strategy

Alice Heiman

One example, split the customer success manager role into two positions. Watch the podcast below or on our YouTube channel. LeanData’s sales organization’s head count might seem too costly to some. One checking in to monitor the account health and ensure renewal. The other, a coach to provide ongoing best practice advice to customers.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. For example, if your company needs to be “social”, then Social Selling skills are a must. If your company uses channel partners, Channel Management is a needed skill.

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

How to deal with all the many channels of communication and distribution. For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area.

Loyalty 201
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel. The only way to develop a successful strategy is to continuously test and retest different types of content across your various social media channels.

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Relationship Selling? Is There Such a Thing?

The Sales Hunter

In particular, it is very effective in industries or sales channels where there is a limited number of customers. An example might be someone who sells a specific product or service and there are only 100 customers who could possible buy from them. Copyright 2012, Mark Hunter “The Sales Hunter.”

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. I created a collage of links to some of the most interesting posts and links here.

Company 208
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VP-Sales - 10 Ways the Board Will Evaluate Your Performance

SBI Growth

As the books are closed on 2012, you can reflect on your performance. For example did you: Reach your New Customer acquisition targets? For example, you may have dominated your number, but perhaps your number was low. Win Rates by Channel: Do you close more sales on the phone than your competition? How did your team do?

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