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How Younger Generations are Disrupting B2B Buying

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Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

B2B 130
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Your 2012 Sales Plan

Your Sales Management Guru

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 5.1.1 Channel strategy (link to Sales Strategy player). offerings in 2011? capability in 2011?

Hiring 70
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What is the State of Marketing in 2013

Score More Sales

IBM’s study shows that companies who are considered “Top Marketers” enjoy 1.8 The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration?

Marketing 241
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

Host Jay Baer was a breath of fresh air – he studied the event ahead of time and always had thoughtful and helpful questions in addition to some fun and even funny comments at times. Marketing Study Update. If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. Procurement Study.

Company 208
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8 Social Media Mistakes B2B Marketers Should Avoid

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A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). Failing to understand the differences between platforms.

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If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

However times are changing as demonstrated through a study by Bullhorn earlier this year. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3%

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations. How to deal with all the many channels of communication and distribution.

Loyalty 201