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CRM Hijacks Customer Experience Strategy

Tony Hughes

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

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Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Jody Glidden is CEO of Introhive , a customer intelligence software that does discovery research and delivers valuable insights about clients and prospects to your sales team. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform. Click to tweet.

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The 9Billion #CRM Debacle

SBI

According to Gartner Group, Total Worldwide CRM Software revenue in 2012 was $18 Billion. But get ready to shake your head and drop your jaw; the same report reminds us that CRM adoption is less than 50% (poor adoption is around 74%). The 65/35 efficiency factor highlights the reason why reps recoil from CRM.

CRM 136
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Top Sales Tools of 2020 and the Digital Sales Revolution

SBI

One way it changed selling was that it crafted a new model to deliver software known as Software-as-a-Service (SaaS) which made it possible for companies of all sizes to have access to CRM by paying a simple per-user license fee. In the meantime, I hope you’ve enjoyed this walk down memory lane.

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CRM isn’t enough: 6 Sales Tools to Drive Revenue in 2012

SBI

When I started Smart Selling Tools five years ago, I focused mostly on CRM. There were (and still are) more than 100 different CRM tools on the market. Since CRM is the platform for sales organizations, it’s important to have ways to compare offerings and to learn what to look for. That was then. SaaS changed everything.

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In the Age of AI, Training Is More Critical Than Ever

Sales and Marketing Management

from CRM, sales performance management solutions, sales enablement, CPQ and other sales-related applications. If mere access to data was the key to sales results, the widespread use of CRM should have had a “rising tide lifts all boats” effect on sales. So, the first thing an artificial intelligence application needs is data.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” The mantra, “we’ve got to merge these databases together,” is finally being addressed through marketing automation platforms.

CRM 178