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Benchmark Your Demand Generation Content in 4 Quick Steps

SBI Growth

It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Content marketing has gone from a nice-to-have to a must-have in 2012.

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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. We expect lead rates to trend down over the next two quarters (Q3 and Q4 of 2012), but not below about 7% (a relatively healthy lead rate over the past four years). Lead rates trail the GDP by about a quarter.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year’s sales planning session will probably unfold something like this, depending on whether you are having a great year, or a tough year: Great year: Your CEO says, “Take your projected 2012 finish number (the best case that you’re busting your tail to get) and I want you to grow by X% with this expense target.”.

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The Pipeline ? Put Price in its Place

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012.

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The Pipeline ? Contest ? Enter To Win!

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Here is an example: I wanna go to the Proactive Prospecting Workshop in #Toronto [link] #ppmark by @you #contest #toronto. Demand Generation. Your email address will not be shared. Sign up for our Email Newsletter.

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The Pipeline ? Get Your Veteran Salespeople to Take Baby Steps

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Read this great example from yesterday’s mailbag: A salesperson emailed his lessons learned and included this one: “The final lesson again concerns the compelling reasons to buy. Demand Generation. December 2011.

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The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. They may prefer phone for direct contact, but interact with the company or brand through Facebook as an example. Demand Generation. Your email address will not be shared. Sign up for our Email Newsletter. December 2011.

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