The Worst Sales Call of 2012
SBI Growth
NOVEMBER 26, 2012
In 2012 our consultants attended 438 live sales calls. The accounts software subscription was up for renewal in 5 months. The goal of the call was to grow the account by expanding the use of the software. For example, Erick’s test results revealed he had a “ deep understanding of the customer’s business ”. Erick: “ Ok.
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