Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

SBI Growth

DECEMBER 26, 2012

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Your Sales Management Guru

MAY 6, 2012

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” this is a press release we just sent out). KNOXVILLE , Tenn., KNOXVILLE , Tenn.,

Influencer 66

Influencer Microsoft Marketing Conference 66

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Looking for more ways to improve your B2B marketing strategy?

Social Media 147

Social Media Media B2B Marketing 147

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

Your Sales Management Guru

JANUARY 3, 2012

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 2.1.5 Key measurements (Market share, profit, growth, etc). 3.1.5 Market Share.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

The Pipeline

NOVEMBER 25, 2011

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. Home About The Pipeline. 0 Subscribers.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

The Pipeline

SEPTEMBER 30, 2011

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Avoid Ad Hoc Marketing. October 2011.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Pointclear

AUGUST 22, 2011

For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” What's the point of that?

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Fill the Funnel

NOVEMBER 30, 2011

My list of top sales books to read in 2012 consists of books that were published during 2011 and contain innovative, fresh ideas about selling, customer expectations, and how to improve your ability to win new business customers. © MASP - Fotolia.com. This is one of the books that I have read twice, and is full of highlights.

Social Media 134

Social Media Media Top of Funnel Face-to-face 134

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

The Pipeline

APRIL 15, 2011

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Home About The Pipeline. 0 Subscribers. March 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Buyer 51

Buyer B2B Marketing Strategy 51

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

The Pipeline

JULY 29, 2011

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Home About The Pipeline.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2012 it grew to around 350. We’ll focus on the intersection of marketing and sales.

B2B 123

B2B Tools Top of Funnel Marketing 123

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study ROI Proposal 72

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Buyer 69

Buyer Proposal B2B Discount 69

Pointclear

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

Jonathan Farrington

MARCH 15, 2012

Who really are the sales and marketing experts, gurus, commentators, authors, and spokespeople that are genuinely influencing the way we think, sell and market our companies/products/solutions in 2012? Active engagement with recognized resource sites. • Active engagement with recognized resource sites. •

Influencer 38

Influencer Marketing Social Media eBook 38

The Pipeline

MARCH 2, 2012

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012. March 2nd, 2012.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Sales Hunter

MARCH 2, 2012

FREE Resources. FREE Resources. Mar 02, 2012. Regardless of the market you sell to, take a moment and reflect on the number of people with whom you come in contact — sometimes just once, other times on a regular basis. Copyright 2012, Mark Hunter “The Sales Hunter.” Client List. Testimonials.

Motivation 247

Motivation Hiring Ideal Customer Profile Negotiation 247

The Sales Hunter

FEBRUARY 8, 2012

FREE Resources. FREE Resources. Feb 09, 2012. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” Copyright 2012, Mark Hunter “The Sales Hunter.” Risk of Social Media Marketing?

Social Media 189

Social Media Media Strategy Prospecting 189

The Pipeline

FEBRUARY 22, 2012

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. In the pas I have posted about leads being a renewable resource. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Home About The Pipeline. 0 Subscribers.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

FEBRUARY 15, 2012

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. This indeed is a step forward as it aligns and consolidates the organization’s resource to better serve the most important element in selling, the customer. When Sales Met Marketing. 0 Subscribers.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The ROI Guy

NOVEMBER 30, 2011

Frugalnomics is in full effect, leaving few resources to evaluate opportunities and the organization risk adverse to change, giving more control to finance and requiring more economic justification on each proposal. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012.

Case Study 70

Case Study Comparison Decision Maker ROI 70

The Sales Hunter

FEBRUARY 27, 2012

FREE Resources. FREE Resources. Feb 27, 2012. Have in place some sort of a low-touch contact or marketing program that allows you to remain in contact with these cold-leads from time to time. Copyright 2012, Mark Hunter “The Sales Hunter.” Archives Select Month March 2012. February 2012.

Motivation 275

Motivation Prospecting Hiring Ideal Customer Profile 275

Anthony Cole Training

OCTOBER 21, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Market Changes Allow for Sales Success! The market is the market - go sell!

Hiring 120

Hiring Marketing Insurance Insurance 120

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

SBI Growth

JANUARY 7, 2014

Your market and buyers are changing rapidly. With all of these changes, it complicates how you organize your sales resources. Market Growth – The role of inside sales has grown steadily over the past 5 years. A 2012 Pacific Crest SaaS survey shows most growth is coming from inside sales. Your market is shifting.

Inside Sales 288

Inside Sales Hiring Sales Qualified Lead Field Sales 288

The Pipeline

DECEMBER 7, 2011

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Free Resources. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

Score More Sales

FEBRUARY 5, 2013

At the end of January, B2B Sales and Marketing Influencer Craig Rosenberg posted a first ever, annual ranking of Inside Sales Influencers for 2013 on the Radius Intelligence blog. Consider us a resource. If we have not connected yet, I’d be pleased to get to know you through Twitter (@scoremoresales), or our blog feed.

Lead Rank 224

Lead Rank Lead Scoring Inside Sales Influencer 224

SBI Growth

APRIL 2, 2013

Your 2012 finish was below average. Flip the Sales & Marketing Funnel. We’re accustomed to focusing on the Sales & Marketing funnel in the traditional view. Determining the Right Resources. Are you leveraging all of your available resources effectively? What about your sales support resources?

Top of Funnel 317

Top of Funnel Funnel Follow-up Lead Rank 317

The Pipeline

JANUARY 18, 2012

Free Resources. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Free Resources. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Sales Hunter

FEBRUARY 20, 2012

FREE Resources. FREE Resources. Feb 21, 2012. Generating sales leads is not the sole responsibility of the marketing department. For many salespeople, if they had to wait for marketing to generate leads, they would wind up suffering a slow death. Copyright 2012, Mark Hunter “The Sales Hunter.”

Motivation 200

Motivation Leads Marketing Qualified Lead Ideal Customer Profile 200

Sales and Marketing Management

MAY 19, 2012

Issue Date: 2012-05-20. If your sales team assumes, for example, that they know their clients’ needs, they will direct their actions and resources toward addressing those needs. Author: Rick Reynolds. Teaser: Assumptions are full of risk. But what if their assumptions are wrong? Your company risks losing critical business.

Resources 222

Resources Examples Sales Company 222