The Importance of Branding in Today's B2B Customer Acquisition

Sales Benchmark Index

Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. There’s intense pressure to show a return. Branding metrics, even when quantified with reliable data can be looked upon with reservation. The more tangible metrics of Lead Generation are winning the day. Be careful not to gut branding advantages in the process.

SAP 79

A Sales Prospecting Technique That Will Blow Away the Competition

The Sales Hunter

I took the link and put it in an email to several people I know in the transportation business. Copyright 2012, Mark Hunter “The Sales Hunter.” Do you want a sure-fire way to set yourself apart from the competition while prospecting?

Trending Sources

Build a Bold, Data Infused Sales Strategy for 2013

Sales Benchmark Index

Maybe the company has recently been highly successful selling into the transportation industry. Joe takes note and says, “Alright, that is slide one, we need to focus on more transportation companies.”.

You STILL Need To Sell The Sizzle, Not The Steak

MTD Sales Training

Rather, they want to know that it will transport them to where they want to go and do it in the style for which they desire. We all heard the old adage, “Sell the sizzle, not the steak.”

The #1 Sales Tip: Everything Is a “Story” By Christina Hamlett

Increase Sales

Yet the child within is incapable of sophisticated defenses because the temptation of “Once upon a time” transcends whatever our current mindset and transports us – vicariously – to someplace intriguing. One afternoon back in 10,000 B.C., some Mesopotamian farmers made the astonishing discovery that bread wasn’t the only thing they could make from harvested grain.

Sales 35

Working a Trade Show is a Job

Your Sales Management Guru

Understand your transportation from the hotel to convention center. Best Practices for Attending an Industry Conference. Working a Trade Show is a Job. Last week I was in Charlotte, NC, today is Orlando, and tomorrow is Chicago. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities.

Are You Gasoline or Water?

The Pipeline

Every day you hear people griping about the price of gas, spinning conspiracy theories, claiming collusion, just going on and on about the price of the fuel. In Toronto they actually have a special segment on the radio telling you what the price of a liter of gas will be the next day.

The Pipeline ? It's About the Buyer, Stupid! ? Sales eXchange ? 125

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The market place today is the same as over 2,000 plus years ago just a little more crowded and with the ability to transport using technology half way across the world.

Are You Still Selling Station Wagons?

Fill the Funnel

Back in the 50′s and 60′s, station wagons were the transportation of choice for families with kids and busy lifestyles. ©2012 Fill the Funnel. Some of you might not even know what they are.

How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

Here, you have bots that map the decisions made from automotive players, such as car buyers and manufacturers, and transportation services providers. In 2012, it acquired Kiva Systems, which developed warehouse robots.

Recruiting Inside Sales Talent and Harnessing it for Charity - NEADS

Green Lead's B2B

On March 6, 2012, Green Leads is teaming up with HubSpot to host a fund raising event powered by New England's inside sales talent pool. This charity event will be held on Tuesday, March 6, 2012 at our co-sponsor HubSpot’s offices in Cambridge, Massachusetts.

Recruiting Inside Sales Talent and Harnessing it for Charity - NEADS

Green Lead's B2B

On March 6, 2012, Green Leads is teaming up with HubSpot to host a fund raising event powered by New England's inside sales talent pool. This charity event will be held on Tuesday, March 6, 2012 at our co-sponsor HubSpot’s offices in Cambridge, Massachusetts. They are located at 25 First Street and are easily accessible by public transportation or by car.

Jonathan Farrington's Blog ? Oh No, Not Another B *y Sales.

Jonathan Farrington

Location: In relation to cost, facilities and transport. Copyright © 2012 All Rights Reserved Oh No, Not Another B *y Sales Meeting! Published by Jonathan Farrington at 2:43 am under General.

Sales 23

Heavy Hitter Sales Blog: How Ronald Reagan Would Change Your.

HeavyHitter Sales

Top 7 Critical Sales Trends for 2012. February 2012. January 2012. The words, "nightfall," "strange town," "long way from home," provide the mental imagery that enable the listeners to be quickly transported to Reagan’s place and mood (in an unfamiliar place a long way from home). February 2012. Heavy Hitter Sales Blog. Recent Posts. A Salespersons Most Important Competitive Weapon. Closing Techniques Using Sales Linguistics.