Shame Marketing Boosts Sales but Reduces Loyalty
SMEI
JANUARY 24, 2023
Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards.
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