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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards.

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Or how about sharing an email advertising the debut of a new item and including a link to a product page that isn’t live? Here is a great example of rectifying a CTA error: 3. An illustration of subpar advertising is the Adidas email advertisement. Incorrect segmentation. How can you prevent this mistake?

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

In 2013, leveraging social selling & prospecting has become mission critical. Here is a real life InMail of Shame example. It includes best practices, message examples, and several templates. As a Sales & Marketing Leader, you are responsible for driving lead generation. What does your buyer do?

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The Modern Guide to Candidate Sourcing

Zoominfo

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location. For example, say you’re looking to fill a mid-level marketing position. His reasoning?

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Email Prospecting: 3 Strategies That Get Your Email Opened

The Sales Hunter

Your subject line is not an advertisement. So in the above example, it would look like this: sales prospecting strategy. Copyright 2013, Mark Hunter “The Sales Hunter.” People are afraid of making decisions because they don’t want to make the wrong decision. Strategy 2: Stop using capital letters.

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The Modern Recruiter’s Guide to Candidate Sourcing

Zoominfo

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location. Example : Say you’re looking to fill a mid-level marketing position. His reasoning?

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Pandering to your audience for viral discussions and testimonials.

Leading Results Rambings

When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. Advertising Content Marketing Marketing Packaging Randy Aimone Referral Marketing coupons Creative Gen Con 2013 Magic the Gathering Noodles and Comanpy'