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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. Compared to B2C, most B2B company LinkedIn pages are pretty lame.

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New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Here at Understanding the Sales Force we discuss mostly B2B relationships which are far more complex than B2C relationships. c) Copyright 2013 Dave Kurlan'

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Google Helpouts Not Ready for Business to Business Markets

Fill the Funnel

Google’s newest initiative is a tool/service they call Helpouts by Google. It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. Is this really going to limit what is offered only to Google tools? And the magic answer, was yes.

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Social Selling is Personalized Selling: Why it’s No Longer an Option

SBI

Much as it is one of the best tools for the task, social selling isn’t just about using LinkedIn effectively. Factor in what many consider to be more B2C platforms like Twitter, Facebook, Pinterest, and Instagram and you can quickly feel awash in too much of a ‘good’ thing. The key is to do it intelligently and use smart tools.

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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

From 2011 to 2013, he spent time in both the Arizona Diamondbacks and San Francisco Giants farm systems and had, as he put it, “a cup of coffee” at the AAA level. B2B, B2C, retail, services—you name it, Square has customers. Troops’ Slack-based tools can help your team close more deals. Square for Restaurants.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Sales for Life also has a series of videos featuring social selling tools, including HubSpot Sales. Companies spent approximately $2.2B

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The Cycle Of Customer Loyalty: 8 Tips To Live By

InsideSales.com

Net Promoter Score Definition : This management tool determines customer loyalty by measuring a consumer’s willingness to recommend the business’ great service to other people. This is a common practice in the retail and B2C industries. Get their comments and insights on how your company is doing and how satisfied they are.

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