Putting Customer Segmentation To Work In The Field
SBI Growth
NOVEMBER 22, 2012
The third of four regional stops to nail down 2013 budgets for the Sales EVP and the CFO. Many marketing purists focus on the mechanics of segmentation work. What’s available in the market? Deliver the estimated up-sell potential for all customers by territory. Heading into 2013, use this information to set quotas.
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