Increasing Seller Adoption of CRM: Turning a Passive Data Repository into a Powerful Decision-Making Tool
Miller Heiman Group
APRIL 30, 2019
No seller has ever said, “My CRM helped me close that deal.” Yet customer relationship management (CRM) systems hold the information that could help sellers close deals. Traditionally, CRMs have been bulky and expensive, rendering them unaffordable to small businesses. Today’s CRMs evolved beyond those awkward early steps.
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