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Top 4 Reasons Salespeople Struggle to Reach Decision Makers

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Three separate, but related, incidents occurred this week, all having to do with reaching decision makers. Conceptually, he needs to know that he can reach senior decision makers. Belief-wise, he needs to know he belongs with senior decision makers.

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Use a Prospect’s Salespeople to Introduce You to the Decision Maker

The Sales Hunter

Many times the best way to reach a decision maker is by leveraging a salesperson in the decision maker’s own company. The strategy has been laid out as one you use when other methods of reaching the buyer or decision maker have not worked, but there are other ways to use it as well.

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Leveraging Triggers to Reach Business Decision Makers

Sales and Marketing Management

Issue Date: 2013-10-07. Author: Henry Schuck. Teaser: Arming your sales reps with as much timely and accurate sales intelligence as possible can spell the difference between success and failure, between closing and walking. Here's a closer look at the three main purchasing triggers and how to take advantage of them.

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Top 10 Kurlan Sales Articles of 2013

Understanding the Sales Force

Also, I did not include the article that was awarded a Gold Medal for Top Sales & Marketing Article of 2013 earlier this week. Here they are in no particular order - My Top 10 Articles of 2013: SALES. Top Four Reasons Why Salespeople Struggle to Reach Decision Makers. c) Copyright 2013 Dave Kurlan'

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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. After she provided the final price, the decision maker called her solution “the safe bet”. The consensus on Wall Street is a strong 2013. At SBI, we’ve seen very aggressive quotas and targets for 2013. 2013 is going to be tough year.

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2013 TOP SALES TRENDS

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled “TOP TEN SALES TRENDS FOR 2013.”.   What are the top business-to-business sales trends for 2013? Because of the economy and relentless competition, 2013 will be the year that many companies have to re-discover the lost art of win-loss analysis.   8.

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What is the Most Valued Content for IT Decision Makers?

The ROI Guy

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.