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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. You’re right, it can be a heavy lift but one well worth it in 2013.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Demand Generation - Comprehensive View of Content Marketing.

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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Demand Generation campaigns. The creative campaigns need to offer value points of interest. The calls to action for the campaigns need to offer desirable content downloads. Traditional sales support literature. Email-ready tackable content. Get found’ inbound marketing. Quality website content. Nurture campaigns.

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Should Marketing Have a Sales Quota?

SBI Growth

Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Determining Total Deals Required from Demand Generation. Marketing gets a quota and needs to determine how many new deals are required from Demand Generation. The average deal size.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. Examine the overall sales/marketing budget spend left for 2013. By this time, it’s the end of 2013. Whether you’re ahead or behind 2013 plan, thoughts must now begin to shift. We’ve all had moments where we get great business ideas. Then reality hits.

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