2013 Demand Generation Social Media Study 
Tenfold
AUGUST 30, 2017
There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.
Sales Hacker
OCTOBER 7, 2021
Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. She was recruited in 2013 to help address the pediatric healthcare crisis in South Africa at the request of the Nelson Mandela family. Word choice is important. Michelle Koenig Vu.
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