Unlocking Sales Data: Strategies for Connecting the Sales Funnel to the Rest of the Enterprise
Sales and Marketing Management
DECEMBER 15, 2013
Issue Date: 2013-12-16. Teaser: Frontline salespeople are in a good position to determine what and when customers will buy, but often they are not fully involved in the enterprise’s formal planning process. Author: Danny Smith. Many companies employ statisticians or other demand planners to predict what sales will occur.
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