article thumbnail

Trend Spotting – 2013

The Pipeline

As we make our way back to work from time spent with family, friends and credit cards, we are about to besieged by a wave of articles, blog posts, tweets, and other sources touting the (new) trends for 2013. I have been approached by a half dozen or so outlets asking for my input. Trends by definition are short term: noun. style or vogue; 3.

Trends 273
article thumbnail

Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important.

article thumbnail

Can HR Avoid a Pay War Between Sales and Marketing in 2013?

SBI Growth

Teams of Lead Development Reps (LDRs) are being built in Marketing to help fill the Sales pipeline with qualified leads. Typically, LDR compensation comes from one of these methods: Marketing reallocates budgeted funds. For example, Marketing may take money from ineffective trade show spending.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Buyer personas should be built by marketing in collaboration with sales.

Meeting 235
article thumbnail

How the Big Deal Review Will Rescue 2013

SBI Growth

If you missed Q1, you need a monster Q2 to save 2013. This offer expires on April 30 th , 2013. We publish an un-gated sales and marketing best practice daily. The Big Deal Review is an example of such an offer. 41% of b2b sales organizations missed the Q1 revenue target. 365 days per year.

Scale 252