SBI Growth
DECEMBER 26, 2012
From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Nurture Marketing Expands.
SBI Growth
NOVEMBER 20, 2012
My guess is that the percentage number of 39% will shrink in 2013. Of those who did not have a defined content strategy, nearly 75% are planning to have one in 2013. I am predicting to get on the same level playing field in 2013; CMO’s and marketers will need this entrance ticket. Expertise and Hiring. The Future.
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SBI Growth
NOVEMBER 15, 2012
We were discussing her goals & challenges heading into 2013. I asked Sue to walk me through how leads are handled today. Rating Leads – Rate leads based on match to the Ideal Customer Profile. Scoring Leads – Score leads on their activity level (page views, downloads, form fills, etc.). ROI came up.
Pointclear
DECEMBER 18, 2012
You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. While marketing is really good at parts of the lead generation process, it is not designed to handle 100% of the coverage.
SBI Growth
OCTOBER 1, 2013
2013 is the last year executives accepted activity-level results from marketing. This early engagement is combined with lead nurturing with sales brought in at the right time. Document the agreed definition and maintain a dialogue as marketing and sales review the bottom line results of lead generation.
SBI Growth
AUGUST 30, 2013
In 2013, the number has grown to 65%. If you cannot run effective campaigns, you will be hard-pressed to generate leads. Step #6 – Create a Lead Nurturing Process. They send leads to the field that aren’t sales-ready. IN 2011, the SEC published their landmark study on buyer behavior. Seems pretty obvious, right?
Pointclear
SEPTEMBER 24, 2013
I have written articles and blogs against BANT (as a lead qualifying criterion) for years. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Think: lead nurturing. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.
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