The ROI Guy

JANUARY 18, 2013

The Good News: Much of the long decision cycle and poor close ratio could be reduced with better sales enablement – delivering the right in the right format and in the right time / place to move a specific sales opportunity forward. The Bad News: Most companies are not getting Sales Enablement right, and this is costly.

Sales Enablement 73

Sales Enablement ROI Lead Rank Lead Scoring 73

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. It’s not on Enablement. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

SBI Growth

JULY 23, 2013

Sales cycles that begin with an online referral are closing more rapidly. You can avoid commoditization and grow your margins. Corporate Communications sees inherent risk in mobilizing a social sales force. By participating, you will get our Social Selling Cheat Sheet to handle 2013’s Top Misconceptions of Social Selling.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Jonathan Farrington

JULY 10, 2013

As usual we also announce this month’s Top Sales Article and Top Sales Blog Post, and you will find all the details on nominating your favorites for the 2013 Top Sales & Marketing Awards . But when great sales leaders see change, they see more than that. Here is a taster for you . “We They see opportunity.

Margin 41

Margin Policies Coaching Sales Enablement 41

SBI

DECEMBER 27, 2018

After surveying more than 300 marketing and sales leaders across North America, the answer was staggering : more than half of respondents estimated a revenue increase of 20 percent or more if the needed sales content was always available to their sellers at the right time and at each stage of the sales cycle. Continue Reading.

SAP 94

SAP Trade Show ROI Margin 94

Jonathan Farrington

NOVEMBER 13, 2012

My intention is to produce a free new white paper, which will be ready for distribution on December 31st – “The FIVE Most Significant Challenges Facing Every Company Everywhere in 2013″ and today, I can give you a flavor … Challenge One: Finding the Opportunities. Challenge Two: Sales Enablement.

Face-to-face 38

Face-to-face Sales Qualified Lead Webinar Metrics Retention 38

The ROI Guy

OCTOBER 5, 2012

We are excited to announce six live events to introduce our new ValueStory™ App, which is designed to change the way your sales teams leverage iPads to provocatively engage prospects with the unique value proposition of their solutions. Enabling sales to evolve from product to value selling has been a challenge,” says Randy Perry.

Lead Rank 45

Lead Rank Lead Scoring Case Study Margin 45