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The Five Pillars of Pharmaceutical Sales Training Excellence

Mindtickle

The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions.

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Pharma sales – it’s a different world

Sales Training Connection

On the other side of the table with fewer sales reps seeing physicians face-to-face, physicians have come to accept the new normal – fewer free office lunches, reduction in paid speaker programs, and cuts in dollars paid for pharmaceutical and marketing research. ©2013 Sales Momentum ® LLC.

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MedTech sales – past success doesn’t guarantee future wins

Sales Training Connection

As the marketplace shifts to value-based healthcare, BCG (in its 2013 MedTech Value Creators Report ) argues the existing business strategy providing these outcomes is no longer sustainable. MedTech sales. For years MedTech companies have enjoyed strong gross margins and top-line growth.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.

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Medical device sales success – an urgent need to do something different – An STC Classic

Sales Training Connection

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. ©2013 Sales Momentum ®. A Classic – ’63 Corvette.

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College graduates – should you consider a sales job?

Sales Training Connection

The pharmaceutical industry comes to mind – for example, Eli Lilly laid off a 1000 salespeople in 2013. So although the job market has clearly been improving, particularly in the last several month, the search for great jobs for new college graduates is still challenging. It is also true that the profession is changing.

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Ode to The Salespeople Customers Can't Wait To Meet?

The Sales Association

Bernadette McClelland mentors and teaches salespeople within B2B markets in Australia, NZ and India to sell more effectively, step up their sales leadership skills and become trusted advisors. Just as an aside, I have worked with online marketing and advertising for new business development and increased sales for over four years.