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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Trends 251
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Last month, I sat in on four software demonstrations for a client. The consensus on Wall Street is a strong 2013. 2013 is going to be tough year.

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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

We have a lot of opportunities at software companies right now. Brutus can then build a financial model to determine the most efficient and effective way to cover the marketplace and make the number in 2013. This is taking information and driving insight that the VP of Sales needs to effectively make the number in 2013.

Infusion 228
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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Customers who quantified the problem purchased the new software 85% of the time. Story: Prospects are more likely to purchase our software when we include steps such as quantifying the problem; therefore, we should build a lead and sales process that mirrors the buying process. Marketing is making the buying decision 90% of the time.

Data 231
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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20 GREAT COMPANIES TO SELL FOR IN 2013

HeavyHitter Sales

Based upon my experience, here’s my list of the best companies to sell for in 2013. Cornerstone OnDemand’s Software-as-a-Service provides a simple, user-friendly interface with advanced reporting and analytics features.”. I’ve had the privilege to work with and study hundreds of companies and their sales organizations.

Company 152
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2013 will NOT be better than 2012! Unless you do this…

SBI

Do you want to accomplish more in 2013? If you want 2013 to be better–in whatever way you define that to be–you will need to take charge of change. I guarantee you’ll walk away with one or more tools you can implement immediately to start you down the path toward higher achievement in 2013. Do you want to do more?