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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. Branding Resurges.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. You’re right, it can be a heavy lift but one well worth it in 2013.

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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Since buyers are putting their own filtering tools in place, understanding how buyers want content today is not a luxury. Turn off the fire hose please!

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How the Big Deal Review Will Rescue 2013

SBI Growth

If you missed Q1, you need a monster Q2 to save 2013. The solution to this problem is the Big Deal Review Tool. Download The Big Deal Review Tool. This offer expires on April 30 th , 2013. 41% of b2b sales organizations missed the Q1 revenue target. Historically, 90% of companies who miss the first half, miss the year.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Maximize Your "B Player" Sales Talent in 2013

SBI Growth

By now, HR and Sales leaders have solidified their common 2013 goals. Also, take advantage of a downloadable tool to make the most of your human capital. The insights offered by Thomas DeLong and Vineeta Vijayaraghavan may be 10 years old, but they are especially relevant for 2013. Next Steps and a Tool. Truth tellers.

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