2014 B2B Marketing Trends That Work

Pointclear

The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.

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4 Keys to a Fatter Wallet in 2014

Sales Benchmark Index

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Execute your plan and reap the rewards in 2014! Any ‘A’ Player will tell you that success is built around 3 main concepts: Possessing the right skills.

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Trending Sources

Your 2014 Marketing Budget Roadmap

Sales Benchmark Index

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching.

A Different Approach to 2014

Sales Benchmark Index

As CEO, you feel like you have seen this movie before. Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. They struggle to close deals. Excuses come from every direction.

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5 Steps to Kill Your Number in 2014 – Without Killing Yourself

Sales Benchmark Index

2014 is upon us! Interviews that we have conducted with top sales reps around the world support these 5 steps to set yourself up for a strong and meaningful 2014: Target Your Time : Time is the one resource that we cannot get any more of.

The Top Sales Tool for 2014

Sales Benchmark Index

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning. It’s low hanging fruit for 2014.

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CMO: Is Your 2014 Marketing Plan Obsolete?

Sales Benchmark Index

Download the 2014 B2B Demand Generation Planning template here to get started. As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands?

How Realistic is your 2014 Sales Quota?

Sales Benchmark Index

Gain access to guides and tools to help you make the number in 2014. This will then inform your thoughts about your 2014 quota. My last blog discussed how to Make it Rain in Q4 and close the year strong. Today I have shifted the focus to next year.

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The 2014 Top 50 Sales & Marketing Influencers Announced

Jonathan Farrington

In 2012 we decided to discover find who really were the sales and marketing experts, gurus, commentators, authors and spokespeople who genuinely influence the way we think, sell and market our companies/products/solutions, We used the services of a small team of professional researchers and the criteria we used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority.

The Nature Of Successful Leadership in 2014

Jonathan Farrington

People have been debating the nature of leadership for as long as records have been kept – certainly as far back as Homer and his peers. The topic continues to fascinate and enthral us today, but the way in which we assess leadership roles is changing.

Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

Smart Selling Tools

They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. 2014’s Not Over, But These #TopMarketingTools Have Already Won. You’ll find them and more in our new Top Marketing Tools of 2014 guide.

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2014?s Not Over, But These #TopMarketingTools Have Already Won

Smart Selling Tools

You’ll find them and more in our new Top Marketing Tools of 2014 guide. Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. And you can learn all about them in this multi-media guide!

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4 Keys to a Fatter Wallet in 2014

Sales Benchmark Index

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Execute your plan and reap the rewards in 2014! Any ‘A’ Player will tell you that success is built around 3 main concepts: Possessing the right skills.

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Wide Awake at Dreamforce 2014

No More Cold Calling

Get out of your office to reignite your passions. If we’re not learning, we’re dead. I didn’t coin that phrase, but that’s my belief. Learning is exciting and transforming.

How to Drive Sales in 2014 with Content Marketing

Sales Benchmark Index

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item.

Are Your Reps Focused on the Wrong Opportunities?

Sales Benchmark Index

Buyer Persona Account Management 2014 planning Sales Manager Sales Manager Resources You’re half way through May. You missed the Q1 number and Q2 isn’t looking too good. You’re worried. And you should be.

Medical Sales – Blog Round-up – Winter 2014

Sales Training Connection

Medical Sales. If you missed some of our medical sales and medical device blogs posts, here’s a chance to look at some of our most popular posts – in the Medical Sales – Blog Round-up. Click here to take a read.

The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca.

Is Your Team Ready for 2014?

Sales Benchmark Index

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Have you started planning for 2014? If not, you should be. The best-in-class marketing leaders have already started planning for next year.

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

Is Your Team Suffering from Process Overload?

Sales Benchmark Index

Sales Process Sales Leader 2014 planning Small Company Sales Leader Resources “I should have been a stenographer,” the sales rep told me. He was punching in results from a sales call. “How long does this typically take you?” ” I asked.

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Seven Things I Learned at Digital Summit 2014

Salesfusion

The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media

CMO: Are you going to have a job in 2014

Sales Benchmark Index

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute."

Eloqua 101

Fused 2014 Was One for the Books

Salesfusion

The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events

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How to Build your 2014 Marketing Strategy

Sales Benchmark Index

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. If you haven’t already, it’s not too late to draft your 2014 marketing strategy.

[Top Sales Lesson of 2014] You Control the Technology

No More Cold Calling

Guest blogger Phillip Twyford encourages us all to put the phones and tablets aside, and take time to connect with the people around us.

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The Biggest 2013 HR Challenge for Sales is 2014

Sales Benchmark Index

2014 and Beyond. It is to align the talent to where the market will be in 2014. Think about the future: What should your sales organization look like in 2014 and beyond? Your leadership will make an impact in evolving your sales organization for 2014.

Medical Sales – Blog Round-up – Summer 2014

Sales Training Connection

Medical Sales. If you missed some of our medical sales and medical device blog posts, here’s a chance to look at some of our most popular posts – in the Medical Sales – Blog Round-up. The 4 blogs are: Medical sales – grabbing physician attention.

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What Your ‘A’ Players Want From You in 2014

Sales Benchmark Index

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. They are the difference between making and missing the 2014 number. ‘A’ player sales reps are a unique breed.

Why Prospects Don't Buy From You Today!

Understanding the Sales Force

Did you watch any of the 2014 World Series? Dave Kurlan Consultative Selling selling tips Closing Sales sales presentation sales qualifying Jake Peavy 2014 World Series I watched a few pitches of Game 6 and I''m a baseball guy! Why so little?

7 Key takeaways from Dreamforce 2014

Salesfusion

The post 7 Key takeaways from Dreamforce 2014 appeared first on Salesfusion

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Top Sales & Marketing Influencers 2014

Steven Rosen

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . I am humbled to be in such great company.

And You Resolve in 2014 to…?

Increase Sales

So the question is really is not about your resolutions for 2014, but more importantly “how you will resolve” your desired results. Yes resolve is incredibly powerful and may be the missing piece for you to achieve your 2014 desired results.

AuthoritySpy Is A Sales Game-Changer

Fill the Funnel

Original article: AuthoritySpy Is A Sales Game-Changer ©2014 Fill the Funnel. 30 in 30 - 2014 Social Selling Web Tools Authority AuthoritySpy Influencer Discover and analyze Influencers in any niche!

What Are You Changing to Make 2014 Successful?

The Sales Hunter

How can we expect things to be different in 2014 if wind up doing things the same way we did them in 2013? Copyright 2014, Mark Hunter “The Sales Hunter.” Personally, I’ve been struggling with this the last month and here’s what I’ve noticed.

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Sales Planning for 2014

Your Sales Management Guru

Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be.

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Meeting at DreamForce 2014

A Sales Guy

K, I’m gonna be at Dreamforce the week of October 13th. If you’re gonna be there let’s connect. My favorite part of Dreamforce isn’t the Keynotes, or the sessions. My favorite part of Dreamforce is connecting with the attendees. Today’s world is more virtual than ever.

The Monumental Effort Required to Grow Sales in 2014

Understanding the Sales Force

When you look ahead to 2014 sales, are you using the same assumptions as always? For those, you''ll have to head into 2014 and leave margin for error. Understanding the Sales Force by Dave Kurlan Regular readers know I''m a baseball guy, but that doesn''t mean I ignore football.

Save Some Walking at #DF14: Walking Trail of Must-See Tools #Infographic

Smart Selling Tools

While you’re at it, look for people wearing these buttons and you’ll spot those we’ve selected as Top Sales and Marketing Tools of 2014: For the expo hall, you’ll want to bring an empty thermos or water bottle.

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