2014 B2B Marketing Trends That Work


The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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SiriusDecisions Summit 2014


Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. His point was that before a business can transform, it needs to reframe.


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Top Sales & Marketing Influencers 2014

Steven Rosen

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . I am humbled to be in such great company. I have many friends and colleagues who have made the list and suggest that you check them out , they can help take your business to another level.

Wide Awake at Dreamforce 2014

No More Cold Calling

Get out of your office to reignite your passions. If we’re not learning, we’re dead. I didn’t coin that phrase, but that’s my belief. Learning is exciting and transforming. That’s one of the key reasons I’ve attended Dreamforce for the past three years—last year as a guest blogger for Salesforce.com and this year as a speaker. My Greatest Inspirations If you didn’t make it to San Francisco for the big event, you can listen to all the keynotes online.

7 Must-Have Automated Documents for Sales Success

The 7 must-have automated.

Makeover Your Business in 2014

Jeffrey Gitomer

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Jeffrey Webinar Sales Training business Ellen Rohr Jeffrey gitomer sales training

The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca. So here they are in no particular or, a chance for a second look, consideration, at perhaps action. To Call or Not.

Sales Motivation Video: End 2014 on a High Note! List Successes!

The Sales Hunter

You’ve reached the end of 2014! This is how you wrap up 2014 on a high note. Check out the video to see what I mean: Copyright 2014, […]. That means it’s time to list your successes! Yes, no matter how you feel the year went, look back and find what went well. Blog Sales Motivation sales motivation sales motivation video

The Top 10 Sales Blogs Of 2014 As Voted For By You!

MTD Sales Training

Another year has sailed by and what a fantastic 2014 it has been. Top 10 Sales Blogs Of 2014. The post The Top 10 Sales Blogs Of 2014 As Voted For By You! Sales Tips top sales blogs 2014It’s at this time of year at MTD Sales Training we like to get sentimental and reflect on some of the best sales tips, advice and general musings we have offered you through our blog over the last twelve months.

What Are You Changing to Make 2014 Successful?

The Sales Hunter

How can we expect things to be different in 2014 if wind up doing things the same way we did them in 2013? Copyright 2014, Mark Hunter “The Sales Hunter.” Personally, I’ve been struggling with this the last month and here’s what I’ve noticed. One, you can’t expect to change unless you have a mindset and a desire to change.

Meeting at DreamForce 2014

A Sales Guy

K, I’m gonna be at Dreamforce the week of October 13th. If you’re gonna be there let’s connect. My favorite part of Dreamforce isn’t the Keynotes, or the sessions. My favorite part of Dreamforce is connecting with the attendees. Today’s world is more virtual than ever. Our sphere is bigger than it’s ever been, but it’s a virtual sphere. Even though we have more connections, we have less face time with many of these people.

First Post 2014 – Let’s Cut The S*#T – 1

The Pipeline

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. By Tibor Shanto - tibor.shanto@sellbetter.ca. Buying Vs. Selling. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years. It came out of the impact of the 2008 economic realities and the rise of social media in its sales form, commonly known as social selling.

[Top Sales Lesson of 2014] You Control the Technology

No More Cold Calling

Guest blogger Phillip Twyford encourages us all to put the phones and tablets aside, and take time to connect with the people around us. You don’t want to miss out on the joyful sound of children singing, or opportunities to connect with family and friends, or the heartwarming feeling you get when your kids or grandkids smile at you. But you will…unless you put your devices down and pay attention. If you’re constantly looking at a screen, you’re missing out on your life. And that’s a real shame.

5 Steps to Kill Your Number in 2014 – Without Killing Yourself

SBI Growth

2014 is upon us! Interviews that we have conducted with top sales reps around the world support these 5 steps to set yourself up for a strong and meaningful 2014: Target Your Time : Time is the one resource that we cannot get any more of. With it comes a new sales number and a new opportunity for success. As a sales representative you are faced with many time commitments. How will you balance your sales efforts with creating the Ideal Life for yourself?

2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. All this adds up to why you need to get a hold of and read the 2014 Annual magazine is housed on the Sales Education Foundation website, www.salesfoundation.org. In 2007, fewer than 30 universities had recognized sales programs.

A Sharp Focus on Basics Will Boost 2014 Results

Sales and Marketing Management

Issue Date: 2013-01-17. Author: Gregg Schwartz. Teaser: These are complicated business times that we live in, but some simple rules that have worked since time immemorial will help you tay on track no matter your sales goals. These are complicated business times that we live in, but some simple rules that have worked since time immemorial will help you tay on track no matter your sales goals. read more

Is Your Team Suffering from Process Overload?

SBI Growth

Sales Process Sales Leader 2014 planning Small Company Sales Leader Resources “I should have been a stenographer,” the sales rep told me. He was punching in results from a sales call. “How long does this typically take you?” ” I asked.

Are Your Reps Focused on the Wrong Opportunities?

SBI Growth

Buyer Persona Account Management 2014 planning Sales Manager Sales Manager Resources You’re half way through May. You missed the Q1 number and Q2 isn’t looking too good. You’re worried. And you should be. Over 60% of sales leaders who trail through Q2 don’t make the number.

2014?s Not Over, But These #TopMarketingTools Have Already Won


You’ll find them and more in our new Top Marketing Tools of 2014 guide. Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. And you can learn all about them in this multi-media guide!

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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Execute your plan and reap the rewards in 2014! Any ‘A’ Player will tell you that success is built around 3 main concepts: Possessing the right skills. Having a solid plan. Execution. January is coming to an end. Chances are you have just returned from your annual Sales Kickoff (SKO).

Top 50 Sales & Marketing Blogs 2014

Engage Selling

It’s an honor to be added to the Top 50 Sales & Marketing Blogs 2014 list! Observations from the real World Sales Success in the Trenches client attraction Colleen Francis Engage Selling Solutions optimizing sales sales success selling The Sales Leader Top 50 Sales & Marketing Blogs 2014 Top Sales World Thanks to readers and followers just like you, Engage Selling Solutions is once again among the most trusted sources for salespeople all around the world!

March Marketing Madness 2014

Leading Results Rambings

March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics. Marketing tactics

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. Here are seven must-haves in your 2014 budget: Buyer Personas – Personas are research-based, modeled representations of who your buyers are, what they are trying to accomplish, what goals drive their behaviors.

Inside Sales Accelerate 2014 Speaker #ISA14

A Sales Guy

I love speaking engagements. They are a blast and my most recent was no exception. I had the honor of being asked to speak at their first annual Accelerate Conference. If you like Ty Burrell, Collective Soul, Billy Beane and learning how data can transform your revenue generating machine then you would have left this conference happier than a pig in s**t. Inside Sales did this right. It was held at the Montage in Deer Valley, UT. You couldn’t have asked for a more picturesque setting.

Sales Motivation Video: Use Olympics as Conversation Starter!

The Sales Hunter

The 2014 Winter Olympics in Sochi are in full swing! Copyright 2014, Mark Hunter “The Sales Hunter.” Blog Professional Selling Skills Sales Motivation 2014 winter olympics olympics sales motivation Use the Olympics as one more opportunity to engage your customer or prospect in a conversation. You may be surprised to discover that your prospect or customer is quite interested in one of the sports.

A Different Approach to 2014

SBI Growth

As CEO, you feel like you have seen this movie before. Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. They struggle to close deals. Excuses come from every direction. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics. These efforts are not sustainable.

Something New for 2014 – More vs Different

A Sales Guy

What will be different in 2014? Your New Years goals are done. You’ve completed your plan for next year. You can see the path and you’re ready to go. But, how much of your plan is focused on change? Are you aiming for more or different? Too often we ask for more, thinking once we get more, things will be different. But different doesn’t come from more it comes from you — you choosing to be different.

2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts. Get your copy by signing up for SBI’s 7th annual research tour here : " How to Make Your Number in 2014: A Strategy You Can Execute ".

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Sales Planning for 2014

Your Sales Management Guru

Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be. Excellent sales organizations will have each salesperson complete a six month detailed sales business plan that will include defined personal and professional goals and depending on the type of product/services an organization offers, a forecast that equals 3X assigned quotas.

A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Complete the Strategy Blueprint Tool for 2014. Your Sales Strategy. It is one thing to have a sales strategy. It is entirely different to have one you and your team can execute. VPs of Sales are asking the question “What have I done before?”. You start building from that point. This is flawed.

And You Resolve in 2014 to…?

Increase Sales

So the question is really is not about your resolutions for 2014, but more importantly “how you will resolve” your desired results. My resolve to continue with this blog will migrate into this business growth goal of having 10,000 unique visitors per month for 120,000 unique visitors in 2014 respective to my website. Yes resolve is incredibly powerful and may be the missing piece for you to achieve your 2014 desired results.

Countdown to 2015: Top 5 Smart Selling Tools posts of 2014


They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. 2014’s Not Over, But These #TopMarketingTools Have Already Won. You’ll find them and more in our new Top Marketing Tools of 2014 guide. As we close out the year, I thought I’d put the spotlight on some of your (and my) favorite posts. There’s a little something for everyone.

Tools 101

Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! 2014 Alinean Aristotle CEB Frugalnomics Gartner neuroscience Pisello SiriusDecisions Value Marketing Value Selling

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Medical Sales – Blog Round-up – Winter 2014

Sales Training Connection

Medical Sales. If you missed some of our medical sales and medical device blogs posts, here’s a chance to look at some of our most popular posts – in the Medical Sales – Blog Round-up. Click here to take a read. If you find the Medical Sales – Blog Round-up helpful, why not subscribe to the Sales Training Connection ? . Technorati Tags: health care sales training , healthcare sales training , medical device sales training , medtech sales , pharma sales training.

How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. If you haven’t already, it’s not too late to draft your 2014 marketing strategy. The New Year is fast approaching. It’s critical you hit the ground running and get some quick wins. You only have one shot to start the year right.

The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning. It’s low hanging fruit for 2014. Identifying which of the ever-evolving stream of data points will help determine success. Understanding how your customers are evolving and determining whether your sales team is keeping pace.

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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. This will then inform your thoughts about your 2014 quota. My last blog discussed how to Make it Rain in Q4 and close the year strong. Today I have shifted the focus to next year. Making it rain is great, but sometimes (as many reps know) that isn’t enough. Oftentimes misguided quotas can become astronomical and outlandish. This blog addresses how sales reps can ensure their quota is realistic and attainable.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. World class CMO’s are perfecting the agile approach to marketing campaigns. The agile approach is paying off.

Why Prospects Don't Buy From You Today!

Understanding the Sales Force

Did you watch any of the 2014 World Series? Dave Kurlan Consultative Selling selling tips Closing Sales sales presentation sales qualifying Jake Peavy 2014 World Series I watched a few pitches of Game 6 and I''m a baseball guy! Why so little? I was watching Jake Peavy give it his all, trying to hold things together, and thought to myself, "Why am I watching this? I don''t care about either of these two teams. I''m not engaged."

Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Have you started planning for 2014? If not, you should be. The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.