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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

This methodology applies machine learning to thousands of behavioral data points from your CRM and Marketing Automation platform. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile. Read more including the Zendesk case study.

Lead Rank 122
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How Much is Your Address Book Worth?

Markempa - Inside Sales

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. I believe in the law or principle of reciprocity when prospecting.

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What is Intent Data? How to Turn Signals into Action

Zoominfo

Prospects who love your product may not be ready to buy. ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. How is Buyer Intent Data Collected?

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How to sell to non-believers: Turn doubt into trust

Close.io

They’ve got a qualified prospect. Everything the prospect wants. If a prospect has irrational fears related to your offer, and you try to address those with rational arguments, what will happen? The prospect will make up bogus objections, because they don’t want to be perceived as an irrational person. Preparation.

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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. In the B2B extreme case, the number of sales leads equals the total number of all decision makers in all companies. Obviously, both extremes are nonsense.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. In the B2B extreme case, the number of sales leads equals the total number of all decision-makers in all companies. Obviously, both extremes are nonsense.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. is a CRM without the fluff.