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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

B2B 331
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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get it wrong and you’ll have a painful conversation with the CEO to look forward to. Get a peek at what the best in class marketing leaders are planning in 2014 and why.

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning. Instead, I asked another Sales Ops leader how he handles that conversation. It’s low hanging fruit for 2014.

Tools 300
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Marketing Conversations Yield Conversions at Ricoh

Sales and Marketing Management

Issue Date: 2014-05-21. Teaser: By automating a large part of its process, the office equipment generates valuable, two-way sales conversations. By automating a large part of its process, the office equipment generates valuable, two-way sales conversations. Author: Suzanne Payer. read more'

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Conversion rates between stages are tracked and compared against B2B averages, B2B world-class conversion rates, and where possible industry metrics. It’s a solid marketing plan with an agile process approach.

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Sales Motivation Video: Use Olympics as Conversation Starter!

The Sales Hunter

The 2014 Winter Olympics in Sochi are in full swing! Use the Olympics as one more opportunity to engage your customer or prospect in a conversation. Copyright 2014, Mark Hunter “The Sales Hunter.” Blog Professional Selling Skills Sales Motivation 2014 winter olympics olympics sales motivation'

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5 Steps to Kill Your Number in 2014 – Without Killing Yourself

SBI Growth

2014 is upon us! Interviews that we have conducted with top sales reps around the world support these 5 steps to set yourself up for a strong and meaningful 2014: Target Your Time : Time is the one resource that we cannot get any more of. With it comes a new sales number and a new opportunity for success. Make adjustments.