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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“My experiments show that character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later,” Zak states in a 2014 Harvard Business Review summary of his research. “In Telephone service is not the sexiest thing to sell.

Marketing 226
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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

This drive-in chain prides itself in operational excellence and its customer service. School of Rock is the largest music education franchise in the United States and has more than 29,000 students worldwide. Franchise fee : $45,000. Initial investment : $1,073,000 to $2,361,500. Franchise details : Sonic Drive-In. Great Clips.

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Dealing With Sales Rejection: Thoughts and Actions That Drive Success

Tenfold

Back in 2014, gamification as a strategy for improving sales productivity was the trend – not that it was a new breakthrough idea then. Prior the buzz and the “gamification” buzzword, select elements of gaming were already being employed in education, scientific visualization and, yes, business.

CRM 40
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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Marketers thought that the new CRM software would solve their customer service and customer retention problems. So education campaigns are underway. But it’s only a tool.

Marketing 266
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The Four Errors to Avoid when Putting Together Your Resume (Part Three)

Mr. Inside Sales

If the gap is longer than three months (sometimes job searches can last for six months to a year or more), then you can phrase the gap like this (or something else just as appropriate): “During the break between employments, I attended ongoing educational classes to better prepare for my next job opportunity. Began ABC Company February 2014”.

Hiring 120
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Every industry needs sales so the education you receive working in this role can be immense. Our gender-based education stereotypes have pushed women to be less confident in their abilities than men, and therefore to be less vocal about their achievements or opinions. Your sales career project has ups and downs. Dani Buckley.

Hiring 130
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Sales Leads – How to Tame a Unicorn

Cience

Needless to say that it addresses the issue only to a certain extent — if you have poor customer service and experience, no sales technique can help fix that. jobs on average during 2009-2014. Months) in 2018 (similar to 2016, but less than 2014). Segmentation. Remember the mega-list we mentioned above?