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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. There is so much interesting click data available. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Sounds great doesn’t it?

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. Identifying which of the ever-evolving stream of data points will help determine success. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning. Data Monitoring.

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How Realistic is your 2014 Sales Quota?

SBI Growth

These discussions must be data-driven and not emotional appeals. Gain access to guides and tools to help you make the number in 2014. For many companies, it is the only data analyzed when setting quotas. This will then inform your thoughts about your 2014 quota. Without them, “Pie-In-the-Sky” quotas can become the norm.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.

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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Account Segmentation: The focus of Account Segmentation is twofold: Define a company’s Ideal Customer based on propensity to buy factors and historical customer data. Have you started planning for 2014? If not, you should be.